Many importers start by buying charcoal under the supplier’s name, then realise the real value is in their own brand: customers come back for your box, not the factory’s. Private label charcoal lets you sell shisha cubes, lump charcoal or briquettes made to your specification and packed in your design, without building a factory. This guide walks you through how it works, which products and packs suit which market, and how to launch your brand with a manufacturer in Egypt.
- Private label means the factory produces to your specification and packs in your branding; you own the brand and the customer relationship.
- Choose the product first, then the pack: retail boxes, lounge cartons or laminated bags each serve a different channel.
- Send your artwork and confirm the pack layout before production starts.
- Private label packing is priced by design and quantity, on top of the price per ton of the charcoal.
- Selim Charcoal produces and packs private label shisha cubes, lump charcoal and hexagonal briquettes in New Damietta, Egypt.
What is private label charcoal?
Under a private label (or OEM) arrangement, the manufacturer produces charcoal to your specification and packs it in packaging printed with your brand. Your customers see only your name. You decide the product, the sizes, the weights and the look; the factory handles production, quality and packing.
- Higher margin: a branded product sells on value, not only on price per kilo.
- Customer loyalty: buyers reorder your brand, which protects you if you change supplier.
- No factory investment: you use the manufacturer’s production lines, warehouses and packing.
- Control: you set the specification and the presentation for your market.
Which charcoal can you sell under your brand?
| Product | Typical market | Brand packing |
|---|---|---|
| Coconut shisha cubes (22 to 27 mm) | Shisha lounges, retail, online shops | 250 g, 500 g and 1 kg boxes; 10 kg cartons |
| Hexagonal charcoal briquettes | Restaurants, BBQ retail, heating | 2, 5 and 10 kg cartons |
| Lump charcoal (orange wood, casuarina, mixed) | Supermarkets, garden centres, restaurants | 5 and 10 kg laminated bags |
Each product has its own page with full specifications: coconut shisha charcoal cubes, hexagonal BBQ briquettes and orange wood charcoal.
Choosing the right pack for your channel
The pack should match where your product will be sold. Retail shelves need small, eye-catching boxes; lounges and restaurants want fewer, larger units that are easy to store.
- Retail and online: 250 g to 1 kg boxes with clear product information and your brand front and centre.
- Lounges and wholesale: 10 kg cartons that stack well and save handling time.
- Supermarkets and BBQ: 5 and 10 kg laminated bags that keep charcoal dry and show your design clearly.
- Restaurants and heating: hexagonal briquettes in 2, 5 or 10 kg cartons.
Overall, we pack from 250 g up to 20 kg. See all formats on our packaging options page.
How the private label process works
Launching your brand follows a clear sequence. The earlier you settle the details, the faster your first order ships.
| Stage | What you do | What we do |
|---|---|---|
| 1. Product | Choose the charcoal type and size | Confirm specifications in writing |
| 2. Packing | Choose pack type and weights | Advise on formats for your market |
| 3. Artwork | Send your logo and design | Prepare printed bags, boxes or cartons |
| 4. Approval | Approve the pack layout | Confirm price and lead time |
| 5. Production | Produce, pack and load your order |
What does private label cost?
Your total cost has two parts: the price per ton of the charcoal itself, and the cost of the branded packing. We quote charcoal in US dollars per ton, ex-works from our factory; private label packing is priced according to the design and the quantity you order. Larger runs of the same design lower the packing cost per unit.
Private label checklist for importers
- Check your market’s labelling rules (language, weight, origin, safety text) and include them in your artwork.
- Fix the specification in writing so every repeat order matches the first.
- Plan pack sizes for each sales channel before printing.
- Keep your design files ready in print quality.
- Agree price basis, payment and lead time before production.
New to importing from Egypt? Read our guide to importing charcoal from Egypt.
Why build your brand with Selim Charcoal
We are a manufacturer in New Damietta, Egypt, with a monthly capacity of 200 tons. Production, packing and loading all happen at our factory, so your brand gets the same specification every time. We export to Europe, the Middle East, the USA and Canada.
How to start your private label order
- Tell us about your brandProduct, size, pack types, quantity and target market, by WhatsApp or email.
- Specs and packing offerWe confirm specifications and send a quote for charcoal and branded packing.
- Artwork and approvalYou send your design and approve the pack layout.
- Production and shippingWe produce, pack in your brand and load your shipment.
Launch your own charcoal brand
Send us your product, packing and quantity, and we will reply with specifications and a private label offer from our factory in Egypt.
Frequently asked questions
What is private label charcoal?
It is charcoal produced by a manufacturer to your specification and packed in packaging printed with your brand, so you sell it under your own name.
Which products can I get under my own brand?
Coconut shisha charcoal cubes, hexagonal charcoal briquettes and lump charcoal such as orange wood, casuarina and mixed hardwood.
What pack sizes are available?
From 250 g up to 20 kg: retail boxes of 250 g, 500 g and 1 kg, 10 kg cartons, 2 to 10 kg briquette cartons and 5 and 10 kg laminated bags.
How is private label priced?
The charcoal is quoted in US dollars per ton ex-works, and the branded packing is priced according to design and quantity.
Do you export private label orders?
Yes. We export to Europe, the Middle East, the USA and Canada and coordinate shipping with the buyer.
